OMAHA, Neb., Dec. 9, 2025 – Scooter’s Coffee, one of the nation’s largest specialty coffee drive-thru companies, is proud to announce the expanded leadership role of Mikala Friedrich as Chief Human Resources & Systems Officer. In this new capacity, Mikala will oversee Human Resources, Information Technology, Internal Communications, and Operations Training.
By bringing these functions together, Scooter’s Coffee is creating stronger connections between people, processes, and technology to support a seamless experience for employees and franchise partners. In this new role, Friedrich will continue to collaborate across the organization to develop integrated strategies that reinforce company culture, elevate service standards, and drive sustainable growth. Her leadership will ensure that initiatives are aligned to empower employees and deliver exceptional results for customers and franchisees alike.
Friedrich has been a part of Scooter’s Coffee for seven years. Prior to that, she developed
OMAHA, Neb., Dec. 4, 2025 – At Scooter’s Coffee, we just like smiling, and we’re bringing smiles to straws this holiday season! On Tuesday, Dec. 9, 2025, customers nationwide can Scoot On Around® to receive a free “Smiling’s My Favorite” straw charm at all 890+ Scooter’s Coffee locations.
The charm features our iconic Smiley logo wearing a festive hat, inspired by the New Line Cinema film, Elf®. Top your iced or blended drink with this collectible charm but don’t be late! Straw charms will be given out to customers starting bright and early when each store opens. Limit one straw charm per customer while supplies last.
This Scooter’s run is the perfect time to explore our limited-time holiday menu inspired by Elf. The menu features festive flavors like maple, peppermint, and cherry in drinks and treats inspired by Buddy the Elf’s journey, such as:
Candy Cane Forest Mocha – A peppermint take on our classic mocha topped with whipped cream and peppermint chips.
OMAHA, Neb., Dec. 2, 2025 – Through the sales of a sweet treat and the generosity of its customers, Scooter’s Coffee donated more than $200,000 to Make-A-Wish to support their mission of creating life-changing wishes for children with critical illnesses.
Scooter’s Coffee celebrated the donation at Store #262 in Ogallala, Neb. on Monday. The Scooter’s Coffee location in Ogallala, operated by franchise owner Tracy Bouwens and Freedom Enterprises, raised the most funds for Make-A-Wish through the sale of Courage Cookie Sandwiches and customer donations.
In total, Scooter’s Coffee will donate $206,716.19 to Make-A-Wish through the campaign and additional customer donations.
From late September through the month of October, customers could Scoot On Around® to any Scooter’s Coffee location to purchase a Courage Cookie Sandwich, a sweet and buttery rainbow sprinkled sugar cookie sandwich with a creamy vanilla buttercream filling. A portion of the sale of each cookie sandwich, along with additional
OMAHA, Neb., Dec. 1, 2025 – Scooter’s Coffee, one of the nation’s largest specialty coffee drive-thru companies, was named one of the Best Brands to Work For in QSR Magazine’s 2025 rankings.
QSR’s Best Brands to Work For put the spotlight on 18 companies, large and small, for their dedication to providing employees with benefits, recognition programs, career pathways, and community efforts to drive employee engagement and retention. The recognition celebrates the brand’s commitment to excellence in professional development and career growth opportunities, competitive pay, benefits and perks, employer culture, flexibility in scheduling, and, of course, free and discounted Scooter’s Coffee drinks.
“At Scooter’s Coffee, we foster a culture of growth and care for our employees because it’s the amazing people that truly set us apart from any other QSR brand,” Mikala Friedrich, chief human resource and systems officer at Scooter’s Coffee, said. “When employees take pride in where they work and
OMAHA, Neb., Nov. 24, 2025 – Scooter’s Coffee is so excitedto unwrap magical Black Friday deals that will make your taste buds sing louder than a chorus of elves. Sip, smile, and save! Nothing says holiday spirit like sweet deals in your cup.
Black Friday shopping just got extra jolly because Scooter’s Coffee is launching its super-duper gift card promotion on Friday, Nov. 28, 2025. There’s room for everyone on the nice list! Love spreading cheer like confetti? Scooter’s Coffee has your back!
Through this promotion, for every $25 in gift cards purchased, you’ll get a $5 bonus, all for yourself! The more you spend, the more bonuses will stack up. Spend $50, get $10; spend $75, get$15 in bonus cheer! Whether purchased in-store or through the Scooter’s Coffee mobile app, it’s the perfect deal to spread holiday cheer.
The merry deals don’t end here: Scooter’s Coffee is dancing around the weekend with a Black Friday Mystery Bounce Back! Make a purchase of $5 or more on Black Friday, Nov.
OMAHA, Neb., Nov. 19, 2025 – Scooter’s Coffee, one of the nation’s largest drive-thru specialty coffee companies, received international recognition for its revamped rewards program from The Drum Awards Festival.
The awards program recognized Scooter’s Coffee with a Gold award in the Digital Experience: Consumer Product Goods and Food & Beverage category for its entry about the revamped Scooter’s Coffee Rewards program. The entry received the highest honor in the category after being judged alongside winning entries from PepsiCo, Patron Tequila, and KFC.
As one of the industry’s biggest global awards programs, the Drum Awards Festival recognizes outstanding work in marketing and media as judged by a panel of leaders from top brands and agencies worldwide. Malorie Maddox, chief brand and marketing officer at Scooter’s Coffee, served as a member of the international jury and judged entries in other categories.
“The relaunch of our Scooter’s Coffee Rewards program was an extensive process
OMAHA, Neb., Nov. 18, 2025 – Elves try to stick to the four main food groups: Candy, candy canes, candy corn, and syrup! At Scooter’s Coffee, we have our own four main food groups: Coffee, Caramelicious®, Cold Brew, and Cake Bites!
On Thursday, Nov. 20, 2025, customers can Scoot On Around® to any Scooter’s Coffee location after 11 a.m. to receive a limited-edition sticker inspired by the four main food groups mentioned in New Line Cinema’s film Elf. This co-branded Elf x Scooter’s Coffee sticker features a whimsical design and the Scooter’s Coffee four main food groups.
This sticker drop is the perfect opportunity to try new limited-time menu items inspired by the movie! Score your free sticker as you try the new Buddy the Elf Maple Caramelicious, a maple-infused version of the original signature drink or the Son of a Nutcracker brewed coffee, a special blend featuring notes of dark chocolate, roasted nuts, and warm brown sugary bread. Either drink pairs perfectly with a Snowball Fight
OMAHA, Neb., Nov. 13, 2025 – Scooter’s Coffee is fueling this holiday season, offering snow-themed fun with the new Glacier Red Bull Infusion. Don’t freeze —this cool blue drink is now available at all Scooter’s Coffee locations.
The Glacier Red Bull Infusion at Scooter’s Coffee greets winter with its blue hue and snow-capped appearance. Blue raspberry, vanilla, and half-and-half go for a cold plunge into Red Bull Yellow Edition (Tropical), creating a whirlpool of flavor. Then, for a bit of snowy fun, it's topped with vanilla cold foam, like hitting the slopes after a snowstorm.
For those looking to reduce their sugar intake, the Glacier Red Bull Infusion can be made using sugar-free flavors. Reduce the sugar even more by substituting Red Bull Yellow Edition for Red Bull Sugarfree.
The Glacier Red Bull Infusion is just the tip of the iceberg! With Scooter’s Coffee’s newly expanded selection of sugar-free flavor options, including sugar-free blue raspberry, sugar-free strawberry, and sugar-free
The two Nebraska powerhouses are fueling the caffeine and conversation that’ll keep Las Vegas buzzing all weekend long.
OMAHA, Neb., Nov. 10, 2025 — Coffee meets conversation as Scooter’s Coffee and Hurrdat Entertainment head to BravoCon 2025, joining fans, celebrities and creators from across the Bravo universe for the ultimate celebration of pop culture and connection.
Together, the two Nebraska-based brands will bring their shared passion for people and storytelling to Las Vegas, capturing the excitement of the multi-day festival through exclusive interviews, fan encounters and fresh content recorded from Hurrdat Entertainment’s custom production suite, made possible by an exciting new collaboration with Scooter’s Coffee.
The Perfect Blend
The partnership brings together two brands rooted in authentic connection:
Scooter’s Coffee, built on relationships and community, with of promise of “Amazing Drinks, Amazing People… Amazingly Fast.”
OMAHA, Neb., Nov. 6, 2025 – Scooter’s Coffee is offering a special thank-you to veterans and active-duty military members in honor of Veterans Day.
On Tuesday, Nov. 11, 2025, anyone with a valid Military ID is invited to Scoot On Around® to any of the 890+ locations nationwide to receive a free medium drink as a token of gratitude and appreciation for their service and sacrifice.
Offer is good for one medium drink at any Scooter’s Coffee location with a valid Military ID. Mobile order ahead is not available for this promotion. Limit one redemption per customer only on Tuesday, Nov. 11, 2025.
Find your nearest Scooter’s Coffee location by visiting scooterscoffee.com.
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About Scooter’s Coffee Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska,
