OMAHA, Neb., Nov. 19, 2025 – Scooter’s Coffee, one of the nation’s largest drive-thru specialty coffee companies, received international recognition for its revamped rewards program from The Drum Awards Festival.
The awards program recognized Scooter’s Coffee with a Gold award in the Digital Experience: Consumer Product Goods and Food & Beverage category for its entry about the revamped Scooter’s Coffee Rewards program. The entry received the highest honor in the category after being judged alongside winning entries from PepsiCo, Patron Tequila, and KFC.
As one of the industry’s biggest global awards programs, the Drum Awards Festival recognizes outstanding work in marketing and media as judged by a panel of leaders from top brands and agencies worldwide. Malorie Maddox, chief brand and marketing officer at Scooter’s Coffee, served as a member of the international jury and judged entries in other categories.
“The relaunch of our Scooter’s Coffee Rewards program was an extensive process that became a win-win situation for both our customers and our franchisees. This thoughtful approach to loyalty has empowered us to better reward our top customers, encourage app adoption among newer customers, and ultimately drive more traffic to all stores,” Maddox said. “Whether you’re a Buddy, Bestie, or Ride-or-Die, there’s something to reward each customer in the Scooter’s Coffee mobile app.”
Scooter’s Coffee launched its redesigned app-based loyalty program in April 2025 to offer customers flexible reward redemption options, provide faster ways for customers to earn rewards, encourage customers to Scoot On Around® to our drive-thrus more often, and incentivize faster payment methods to increase speed of service.
Download the Scooter’s Coffee mobile app and Scoot on Around to your local Scooter’s Coffee location to start earning rewards today!
