OMAHA, Neb., March 10, 2026 – Scooter’s Coffee is celebrating National Reading Month by partnering with Reading Is Fundamental, the nation’s leading children’s literacy nonprofit, to spread the joy of reading through a special children’s book giveaway.

On Thursday, March 12, 2026 families can Scoot on Around® to any Scooter’s Coffee location after 3 p.m. and receive a free “Peppa Pig Family Trip” book with the purchase of any kid’s drink. Each book includes a special postcard, perfect for a friendly “Hello!” or “Oink, oink!” to chronicle the sips and trip.

“Being a member of the Board of Reading Is Fundamental (RIF), I am very proud to see our local communities come together to inspire the joy of reading through this giveaway,” said Joe Thornton, Scooter’s Coffee CEO. “Our mission is not done until every child reads, and Scooter's Coffee is proud to help in that mission.”

According to an analysis of National Assessment of Educational Progress (NAEP) data by RIF, 25 million children in the U.S. cannot read proficiently, impacting their educational journey anywhere from kindergarten through middle and high school. Now in its 60th year of inspiring the joy of reading, RIF is committed to disrupting this literacy crisis and driving success in a child’s education and in all areas of life through the gift of reading.

“National Reading Month is the perfect time to celebrate the joy that books bring to children and families,” said Alicia Levi, President and CEO of Reading Is Fundamental. “We’re grateful to partner with Scooter’s Coffee to help spark a love of reading in communities across the country. Moments like sharing a story together, whether at home or on the go, can inspire curiosity, imagination, and a lifelong relationship with reading.”

Each kid’s drink purchased is good for a free children’s book during this promotion, so the whole family can receive a book of their very own. Whether your little one prefers a Lil’ Smiley Smoothie or a classic hot chocolate served at a kid-safe temperature, every sip comes with a delightful adventure and a sprinkle of imagination.

While you are at Scooter’s Coffee, don’t forget to grab something for yourself; after all, this is your trip, too! Match your little one and try one of our smoothies, boost your afternoon with a Red Bull Infusion, or go green with a Lavender Berry Matcha. Complete your order with Mini Chocolate Mint Chip Cookies to share with the whole family (or as a treat just for you, we won’t tell).

A good story is just as essential as a good drink; so pack up, gather the family, and don’t forget your very important stop at any Scooter’s Coffee location after 3 p.m. on Thursday, March 12, to receive a free “Peppa Pig Family Trip” book with the purchase of any kid’s drink. Books will be available with purchase of a kid’s drink at all locations, while supplies last.

Visit scooterscoffee.com to view the full menu and find your local Scooter’s Coffee location. Download the Scooter’s Coffee mobile app to earn Smiles with every purchase to redeem for rewards like free drinks and food items. 

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ABOUT READING IS FUNDAMENTAL: 
Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation's leading children's literacy nonprofit, RIF has provided nearly 430 million books and reading resources to over 237 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org. 

 

ABOUT SCOOTER’S COFFEE:
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee has been known ever since for “Amazing People, Amazing Drinks…Amazingly Fast!®” Today, you can Scoot On Around® to more than 900 Scooter’s Coffee locations across 32 states. Guided by our core values of Integrity, LOVE, Humility, and Courage, we are committed to creating an amazing experience for each life we touch.

Customers love us for our signature Caramelicious® and other espresso and caffeinated drinks, Red Bull® Infusions, slow-steeped cold brew, kids options, fruit smoothies, fresh-baked pastries, breakfast options, and more — all served fast and friendly through our drive-thru kiosks and coffeehouses. Earn Smiles for each purchase to fuel your next Scooter’s Coffee run – because You Earned It!

For more information, download the Scooter’s Coffee mobile app or visit us online at scooterscoffee.com, Facebook, Instagram, TikTok, Threads, or X.